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To which world regions does the valence–dominance model of social perception apply?
Journal article   Peer reviewed

To which world regions does the valence–dominance model of social perception apply?

Benedict C Jones, Lisa Marie DeBruine, Jessica K Flake, Marco Tullio Liuzza, Jan Antfolk, Nwadiogo C Arinze, Izuchukwu L G Ndukaihe, Nicholas Bloxsom, Savannah C Lewis, Francesco Foroni, …
Nature Human Behaviour, Vol.5, pp.159-169
2021
DOI: https://doi.org/10.1038/s41562-020-01007-2

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Abstract

Psychology human behaviour
Over the past 10 years, Oosterhof and Todorov’s valence–dominance model has emerged as the most prominent account of how people evaluate faces on social dimensions. In this model, two dimensions (valence and dominance) underpin social judgements of faces. Because this model has primarily been developed and tested in Western regions, it is unclear whether these findings apply to other regions. We addressed this question by replicating Oosterhof and Todorov’s methodology across 11 world regions, 41 countries and 11,570 participants. When we used Oosterhof and Todorov’s original analysis strategy, the valence–dominance model generalized across regions. When we used an alternative methodology to allow for correlated dimensions, we observed much less generalization. Collectively, these results suggest that, while the valence–dominance model generalizes very well across regions when dimensions are forced to be orthogonal, regional differences are revealed when we use different extraction methods and correlate and rotate the dimension reduction solution.

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Psychology, Biological
Psychology, Experimental
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