Journal article
The promotion of health tourism products for domestic tourists
International Journal of Tourism Research, Vol.20(2), pp.137-146
2018
Abstract
This study investigates the demand for travel for well-being and enhancing health by Korean domestic tourists. The current level of health travel preferences and participation rates were examined and compared to the preference for other travel types. A questionnaire survey was conducted with 270 participants, and additional raw data from the Korean National Tourism Survey (a sample of 6,309) were incorporated. This research found that preference for health travel is comparatively high, but participation levels are low compared to other travel themes. From these results, implications for health tourism industry practitioners are suggested, and recommendations for marketing products proposed.
Details
- Title
- The promotion of health tourism products for domestic tourists
- Authors
- Ji-Sook Han (Author) - Navi Wellness Tourism Research and Development, South KoreaTimothy J Lee (Author) - Ritsumeikan Asia Pacific University, JapanKisang Ryu (Corresponding Author) - Sejong University, South Korea
- Publication details
- International Journal of Tourism Research, Vol.20(2), pp.137-146
- Publisher
- John Wiley & Sons Ltd.
- Date published
- 2018
- DOI
- 10.1002/jtr.2161
- ISSN
- 1099-2340
- Organisation Unit
- University of the Sunshine Coast, Queensland; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99450895402621
- Output Type
- Journal article
Metrics
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web Of Science research areas
- Hospitality, Leisure, Sport & Tourism
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Source: InCites