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The promotion of health tourism products for domestic tourists
Journal article   Peer reviewed

The promotion of health tourism products for domestic tourists

Ji-Sook Han, Timothy J Lee and Kisang Ryu
International Journal of Tourism Research, Vol.20(2), pp.137-146
2018
url
https://doi.org/10.1002/jtr.2161View
Published Version

Abstract

health tourism tourism product promotion tourist participation tourist preferences
This study investigates the demand for travel for well-being and enhancing health by Korean domestic tourists. The current level of health travel preferences and participation rates were examined and compared to the preference for other travel types. A questionnaire survey was conducted with 270 participants, and additional raw data from the Korean National Tourism Survey (a sample of 6,309) were incorporated. This research found that preference for health travel is comparatively high, but participation levels are low compared to other travel themes. From these results, implications for health tourism industry practitioners are suggested, and recommendations for marketing products proposed.

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Collaboration types
Domestic collaboration
International collaboration
Web Of Science research areas
Hospitality, Leisure, Sport & Tourism

UN Sustainable Development Goals (SDGs)

This output has contributed to the advancement of the following goals:

#11 Sustainable Cities and Communities

Source: InCites

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