Journal article
The “problem” of Australian First Nations doctoral education: a policy analysis
Journal of Social Marketing, Vol.14(2), pp.264-279
2024
Abstract
Purpose
Social marketing and government policy are intertwined. Despite this, policy analysis by social marketers is rare. This paper aims to address the dearth of policy analysis in social marketing and introduce and model a methodology grounded in Indigenous knowledge and from an Indigenous standpoint. In Australia, a minuscule number of First Nations people complete doctoral degrees. The most recent, major policy review, the Australian Council of Learned Academies (ACOLA) Report, made a series of recommendations, with some drawn from countries that have successfully uplifted Indigenous doctoral candidates’ success. This paper “speaks back” to the ACOLA Report.
Design/methodology/approach
This paper subjects the ACOLA Report, implementation plans and evaluations to a detailed Indigenous Critical Discourse Analysis using Nakata’s Indigenous standpoint theory and Bacchi’s Foucauldian discourse analysis to trace why policy borrowing from other countries is challenging if other elements of the political, social and cultural landscape are fundamentally unsupportive of reforms.
Findings
This paper makes arguments about the effects produced by the way the “problem” of First Nations doctoral education has been represented in this suite of Australian policy documents and the ways in which changes could be made that would actually address the pressing need for First Nations doctoral success in Australia.
Originality/value
Conducting policy analysis benefits social marketers in many ways, helping to navigate policy complexities and advocate for meaningful policy reforms for a social cause. This paper aims to spark more social marketing policy analysis and introduces a methodology uncommon to social marketing.
Details
- Title
- The “problem” of Australian First Nations doctoral education: a policy analysis
- Authors
- Maria Raciti (Corresponding Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesCatherine Manathunga (Author) - University of the Sunshine Coast, Queensland, School of Education and Tertiary AccessJing Qi (Author) - RMIT University
- Publication details
- Journal of Social Marketing, Vol.14(2), pp.264-279
- Publisher
- Emerald Publishing Limited
- Date published
- 2024
- DOI
- 10.1108/JSOCM-08-2023-0174
- ISSN
- 2042-6771
- Data Availability
- Data is not available.
- Organisation Unit
- Indigenous and Transcultural Research Centre; Sustainability Research Centre; School of Business and Creative Industries
- Language
- English
- Record Identifier
- 99995198602621
- Output Type
- Journal article
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