The mediation of information technology on visitors’ experience at a cultural heritage site

S R Kim; S H Youn; S H Um; Timothy J Lee

doi:10.1080/10941665.2015.1093513

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The mediation of information technology on visitors’ experience at a cultural heritage site

Journal article

Peer reviewed

The mediation of information technology on visitors’ experience at a cultural heritage site

S R Kim, S H Youn, S H Um and Timothy J Lee

Asia Pacific Journal of Tourism Research, Vol.21(10), pp.1126-1141

2016

DOI: https://doi.org/10.1080/10941665.2015.1093513

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Abstract

ubiquitous access tourism service

experience dimension

cultural heritage tourism

South Korea

This study identifies perceptual differences between the experiences of using an interactive ubiquitous access tourism service (U-tourism service) at a cultural heritage site and on-site participation-driven services. An interactive U-tourism service, "Hwaseong Haenggung Histour", a smart phone application, was developed and implemented for this study. The study found (a) visitors who experienced the U-tourism service showed higher recognition on such dimensions as education, novelty, entertainment and fellowships, regarded as important components of onsite experiences, than those who joined on-site participation-driven services and (b) young visitors who used the interactive U-tourism service recorded higher in the dimensions of both education and novelty than those who joined on-site participation-driven services and showed higher satisfaction. These findings provide strong justification for the introduction of U-tourism services, particularly for young visitors. This study contributes to the understanding of a fast-growing and influential electronic tool for cultural heritage sites. © 2015 Asia Pacific Tourism Association.

Details

Title: The mediation of information technology on visitors’ experience at a cultural heritage site
Authors: S R Kim (Author) - Kyonggi University, South Korea
S H Youn (Author) - Kyonggi University, South Korea
S H Um (Author) - Kyonggi University, South Korea
Timothy J Lee (Author) - Ritsumeikan Asia Pacific University, Japan
Publication details: Asia Pacific Journal of Tourism Research, Vol.21(10), pp.1126-1141
Publisher: Routledge
Date published: 2016
DOI: 10.1080/10941665.2015.1093513
ISSN: 1094-1665
Organisation Unit: University of the Sunshine Coast, Queensland; Sustainability Research Cluster
Language: English
Record Identifier: 99451141802621
Output Type: Journal article

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Collaboration types: Domestic collaboration; International collaboration
Web Of Science research areas: Hospitality, Leisure, Sport & Tourism

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