Journal article
The mediation of information technology on visitors’ experience at a cultural heritage site
Asia Pacific Journal of Tourism Research, Vol.21(10), pp.1126-1141
2016
Abstract
This study identifies perceptual differences between the experiences of using an interactive ubiquitous access tourism service (U-tourism service) at a cultural heritage site and on-site participation-driven services. An interactive U-tourism service, "Hwaseong Haenggung Histour", a smart phone application, was developed and implemented for this study. The study found (a) visitors who experienced the U-tourism service showed higher recognition on such dimensions as education, novelty, entertainment and fellowships, regarded as important components of onsite experiences, than those who joined on-site participation-driven services and (b) young visitors who used the interactive U-tourism service recorded higher in the dimensions of both education and novelty than those who joined on-site participation-driven services and showed higher satisfaction. These findings provide strong justification for the introduction of U-tourism services, particularly for young visitors. This study contributes to the understanding of a fast-growing and influential electronic tool for cultural heritage sites. © 2015 Asia Pacific Tourism Association.
Details
- Title
- The mediation of information technology on visitors’ experience at a cultural heritage site
- Authors
- S R Kim (Author) - Kyonggi University, South KoreaS H Youn (Author) - Kyonggi University, South KoreaS H Um (Author) - Kyonggi University, South KoreaTimothy J Lee (Author) - Ritsumeikan Asia Pacific University, Japan
- Publication details
- Asia Pacific Journal of Tourism Research, Vol.21(10), pp.1126-1141
- Publisher
- Routledge
- DOI
- 10.1080/10941665.2015.1093513
- ISSN
- 1094-1665
- Organisation Unit
- University of the Sunshine Coast, Queensland; Sustainability Research Centre
- Language
- English
- Record Identifier
- 99451141802621
- Output Type
- Journal article
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- Domestic collaboration
- International collaboration
- Web Of Science research areas
- Hospitality, Leisure, Sport & Tourism
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