Journal article
The impact of photographs on the online marketing for tourism: The case of Japanese-style inns
Journal of Vacation Marketing, Vol.26(3), pp.354-364
2020
Abstract
This article examines the impact of the use of photographs in online marketing for tourism through a case study based on Japanese-style inns. Nowadays, most Japanese-style inns present photographs of what they think are their key appealing elements on their own social networking and/or video/photo-sharing websites, while guests upload their photographs and write comments on travel or social networking websites and/or on the websites of e-travel agents. Through the medium of 'netnography', this research has identified that the photographs presented online by Japanese-style inns can affect decision-making processes of guests and/or expectations in both a positive and a negative way, and e-word of mouth can work together with the photographs to influence prospective guests.
Details
- Title
- The impact of photographs on the online marketing for tourism: The case of Japanese-style inns
- Authors
- Takamitsu Jimura (Author) - Liverpool John Moores University, United KingdomTimothy J Lee (Author) - University of the Sunshine Coast
- Publication details
- Journal of Vacation Marketing, Vol.26(3), pp.354-364
- Publisher
- Sage Publications Ltd.
- Date published
- 2020
- DOI
- 10.1177/1356766720913066
- ISSN
- 1356-7667
- Organisation Unit
- University of the Sunshine Coast, Queensland; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99450954002621
- Output Type
- Journal article
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web Of Science research areas
- Business
- Hospitality, Leisure, Sport & Tourism
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