Abstract
The purpose of this study was to ascertain the degree to which information was shared between wineries and independent grape growers in the New Zealand wine industry. Data was collected from randomly selected wineries and independent grape growers using a self-completed and anonymous questionnaire. Significant relationships were found between the level of information sharing, the level of trust, and the level of overall satisfaction among the supply chain partners. The findings highlight the relationship between information sharing and successful supply chains. The study also suggests that information sharing between wineries and growers in the New Zealand wine industry needs to be increased, which may in turn, improve supply chain trust and satisfaction and increase the effectiveness of marketing strategies. This paper supports previous research highlighting the importance of information sharing in supply chains, and in particular it provides empirical evidence of the link between this variable and both trust and overall satisfaction in supply chains. From a practical standpoint, this paper suggests that improvements in terms of information sharing between supply chain members could provide significant benefit to the New Zealand wine industry.