The Student - as - Customer Metaphor: A Deconstruction Using Foucauldian Constructs

C Linda Laing; Gregory Laing

doi:10.14453/aabfj.v10i1.5

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The Student - as - Customer Metaphor: A Deconstruction Using Foucauldian Constructs

Journal article

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The Student - as - Customer Metaphor: A Deconstruction Using Foucauldian Constructs

C Linda Laing and Gregory Laing

Australasian Accounting, Business and Finance Journal, Vol.10(1), pp.40-54

2016

DOI: https://doi.org/10.14453/aabfj.v10i1.5

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Abstract

student-as-customer

academic leadership

student assessment

metaphor

deconstruction

foucauldian constructs

This paper examines the social impact of the 'student-as-customer' metaphor on the role of academic leadership and objectivity of the assessment process in the higher education sector. A hybrid approach is used in which Deconstruction seeks to render visible the Foucauldian constructs of power and privilege. The paper draws on the existing literature to explore the problematic relationship between the student as customer metaphor, academic leadership, and student assessment. The paper raises awareness of the inherent tensions with the present reliance on the student as customer metaphor and the resulting negative impact on both students and academic staff. This addresses a gap in the literature in regards to the effect that the use of the student-as- customer metaphor has on academic leadership and assessment in higher education.

Details

Title: The Student - as - Customer Metaphor: A Deconstruction Using Foucauldian Constructs
Authors: C Linda Laing (Author) - Queensland University of Technology
Gregory Laing (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Publication details: Australasian Accounting, Business and Finance Journal, Vol.10(1), pp.40-54
Publisher: University of Wollongong, School of Accounting and Finance
Date published: 2016
DOI: 10.14453/aabfj.v10i1.5
ISSN: 1834-2000
Organisation Unit: University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99449734002621
Output Type: Journal article

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Collaboration types: Domestic collaboration
Web Of Science research areas: Business, Finance