The Role of Regulatory Focus and Information in Investment Choice: Some Evidence Using Visual Cues to Frame Regulatory Focus

Soo Yeong Ewe; Ferdinand A. Gul; Christina Kwai Choi Lee; Chia Yen Yang

doi:10.1080/15427560.2017.1373283

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The Role of Regulatory Focus and Information in Investment Choice: Some Evidence Using Visual Cues to Frame Regulatory Focus

Journal article

Peer reviewed

The Role of Regulatory Focus and Information in Investment Choice: Some Evidence Using Visual Cues to Frame Regulatory Focus

Soo Yeong Ewe, Ferdinand A. Gul, Christina Kwai Choi Lee and Chia Yen Yang

Journal of Behavioral Finance, Vol.19(1), pp.89-100

2018

DOI: https://doi.org/10.1080/15427560.2017.1373283

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Abstract

Additional information

Decision making

Regulatory focus

Risk preference

Visual cue

This study examines the role of regulatory focus and additional information on risk preferences in investment choice using an experimental approach. The findings reveal that situational regulatory focus plays an important role in influencing investment choice. In particular, a congruent promotion focused image and related message increases risk taking behavior in terms of choice for stocks rather than fixed deposits, whereas the reverse is true for a congruent prevention focused image and related message. However, this relationship depends on the amount of information available during the decision making process, and regulatory focus has a stronger impact on investment choice under the condition without additional financial information.

Details

Title: The Role of Regulatory Focus and Information in Investment Choice: Some Evidence Using Visual Cues to Frame Regulatory Focus
Authors: Soo Yeong Ewe (Corresponding Author) - Monash University Malaysia
Ferdinand A. Gul (Author) - Deakin University
Christina Kwai Choi Lee (Author) - Monash University Malaysia
Chia Yen Yang (Author) - Monash University Malaysia
Publication details: Journal of Behavioral Finance, Vol.19(1), pp.89-100
Publisher: Routledge
DOI: 10.1080/15427560.2017.1373283
ISSN: 1542-7579
Organisation Unit: University of the Sunshine Coast, Queensland; School of Business and Creative Industries
Language: English
Record Identifier: 99679191002621
Output Type: Journal article

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Collaboration types: Domestic collaboration; International collaboration
Web Of Science research areas: Business, Finance; Economics

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