The Role of Codes of Conduct in the Advertising Self-Regulatory Framework

Debra Harker; Michael Harker

doi:10.1177/0276146700202005

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The Role of Codes of Conduct in the Advertising Self-Regulatory Framework

Journal article

Peer reviewed

The Role of Codes of Conduct in the Advertising Self-Regulatory Framework

Debra Harker and Michael Harker

Journal of Macromarketing, Vol.20(2), pp.155-166

2000

DOI: https://doi.org/10.1177/0276146700202005

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Abstract

advertising

marketing

self-regulation

Advertising is the most visible element of modern marketing communication and an essential component of trading. However, when advertising does offend, mislead, or is untruthful, countries often opt for a self-regulatory approach to deal with such advertising. This article focuses on the role of codes of conduct in improving the effectiveness of advertising self-regulatory frameworks. The key findings of an Australian study, where its scheme has recently failed, are presented and discussed in this context.

Details

Title: The Role of Codes of Conduct in the Advertising Self-Regulatory Framework
Authors: Debra Harker (Author) - University of the Sunshine Coast - Faculty of Business
Michael Harker (Author) - University of the Sunshine Coast - Faculty of Business
Publication details: Journal of Macromarketing, Vol.20(2), pp.155-166
Publisher: Sage Publications Inc.
Date published: 2000
DOI: 10.1177/0276146700202005
ISSN: 0276-1467
Organisation Unit: University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99449986402621
Output Type: Journal article

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