Journal article
The Influence of Transmedia Storytelling Portfolio Examples on Employer Perceptions of Public Relations Graduate Employability – A Pilot Study
Asia Pacific Public Relations Journal, Vol.15(1), pp.55-70
2014
Abstract
Transmedia storytelling is the process of telling stories in an integrated fashion across multiple platforms, traditional and new (Jenkins, 2010). This paper suggests that public relations graduates who include transmedia storytelling examples in their portfolios are considered by hiring managers as displaying greater employability than graduates without them. This finding encourages public relations educators to assess current pedagogy to explore how it approaches the practice of transmedia storytelling. Additionally, educators are encouraged to ascertain whether current curriculum provides ample opportunities for students to develop transmedia storytelling examples as portfolio inclusions for perusal by prospective employers.
Details
- Title
- The Influence of Transmedia Storytelling Portfolio Examples on Employer Perceptions of Public Relations Graduate Employability – A Pilot Study
- Authors
- Karen E Sutherland (Author) - Monash UniversityRichie Barker (Author) - Deakin University
- Publication details
- Asia Pacific Public Relations Journal, Vol.15(1), pp.55-70
- Publisher
- Deakin University
- Date published
- 2014
- ISSN
- 1440-4389
- Copyright note
- Copyright © 2014 Asia Pacific Public Relations Journal. reproduced here in accordance with the publisher's copyright policy.
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
- Language
- English
- Record Identifier
- 99449809102621
- Output Type
- Journal article
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