Journal article
The Inflation Illusion: How New Zealand Households Overestimate Increases in Food Prices
Journal of the Royal Society of New Zealand, Vol.56(1), pp.1-8
2026
PMCID: PMC12965021
PMID: 41798785
Abstract
Using nationally representative survey data collected in February 2025, this article examines how New Zealand households perceive food price inflation. We find that perceived food price inflation significantly exceeds the official rate, with respondents estimating food price inflation to be over seven times higher than reported figures. Perceptions vary by age and gender: women report higher inflation estimates than men, and perceived inflation decreases with age. Quantile regressions suggest that these differences are concentrated around the median and the upper quantile of the distribution of inflation perceptions. These findings highlight a misalignment between statistical reporting and lived experience, with implications for nutrition, wellbeing, and communication of economic data.
Details
- Title
- The Inflation Illusion: How New Zealand Households Overestimate Increases in Food Prices
- Authors
- Puneet Vatsa - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesAlan Renwick (Corresponding Author) - Lincoln University
- Publication details
- Journal of the Royal Society of New Zealand, Vol.56(1), pp.1-8
- Publisher
- Taylor & Francis Asia Pacific (Singapore)
- Date published
- 2026
- DOI
- 10.1002/snz2.70018
- ISSN
- 1175-8899
- PMID
- 41798785; PMC12965021
- Copyright note
- © 2026 The Author(s). Journal of the Royal Society of New Zealand published by John Wiley & Sons Australia, Ltd on behalf of Royal Society of New Zealand Te Apārangi This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
- Grant note
- This work was supported by the Lincoln University Faculty of Agribusiness and Commerce Seed Funds and Lincoln University Centre of Excellence in Transformative Agribusiness.
- Organisation Unit
- School of Business and Creative Industries
- Language
- English
- Record Identifier
- 991210067302621
- Output Type
- Journal article
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