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The Inflation Illusion: How New Zealand Households Overestimate Increases in Food Prices
Journal article   Open access   Peer reviewed

The Inflation Illusion: How New Zealand Households Overestimate Increases in Food Prices

Puneet Vatsa and Alan Renwick
Journal of the Royal Society of New Zealand, Vol.56(1), pp.1-8
2026
PMCID: PMC12965021
PMID: 41798785
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Journal of the Royal Society of New Zealand - 2026 - Vatsa - The Inflation Illusion How New Zealand Households309.40 kBDownloadView
Published Version Open Access CC BY V4.0

Abstract

food price inflation inflation perceptions New Zealand quantile regressions
Using nationally representative survey data collected in February 2025, this article examines how New Zealand households perceive food price inflation. We find that perceived food price inflation significantly exceeds the official rate, with respondents estimating food price inflation to be over seven times higher than reported figures. Perceptions vary by age and gender: women report higher inflation estimates than men, and perceived inflation decreases with age. Quantile regressions suggest that these differences are concentrated around the median and the upper quantile of the distribution of inflation perceptions. These findings highlight a misalignment between statistical reporting and lived experience, with implications for nutrition, wellbeing, and communication of economic data.

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