Journal article
The Impact of Societal Marketing on Corporate Image: A Thai Cast
Asian Journal of Marketing, Vol.10(1), pp.29-46
2004
Abstract
No abstract available.
Details
- Title
- The Impact of Societal Marketing on Corporate Image: A Thai Cast
- Authors
- A Chattananon (Author) - Rangsit University, ThailandMeredith A Lawley (Author) - University of the Sunshine Coast - Faculty of BusinessN Supparerkchaisakul (Author) - Thammasat University, Thailand
- Publication details
- Asian Journal of Marketing, Vol.10(1), pp.29-46
- Publisher
- National University of Singapore, Faculty of Business Administration
- Date published
- 2004
- ISSN
- 0218-6101
- Copyright note
- Copyright © 2004 National University of Singapore, Faculty of Business Administration.
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99447782102621
- Output Type
- Journal article
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