The Impact of Accent in International Television Advertising

Journal article

Open access

Dawn Birch and Janelle McPhail

Global Business Languages, Vol.2, pp.91-105

1997

Files and links (2)

pdf

PDF - Published Version (Open Access)66.45 kBDownload View

Published VersionPDF - Published Version (Open Access)CC BY-NC-ND V4.0, Open Access

url

http://docs.lib.purdue.edu/gbl/vol2/iss1/9View

Webpage

Business and Management

No abstract available.

Title: The Impact of Accent in International Television Advertising
Authors: Dawn Birch (Author) - University of Southern Queensland
Janelle McPhail (Author) - University of Southern Queensland
Publication details: Global Business Languages, Vol.2, pp.91-105
Publisher: Purdue Research Foundation
Date published: 1997
ISSN: 1086-7627
Copyright note: Copyright © 2010 by Purdue Research Foundation. Global Business Languages is produced by Purdue CIBER. http://docs.lib.purdue.edu/gbl This is an Open Access journal. This means that it uses a funding model that does not charge readers or their institutions for access. Readers may freely read, download, copy, distribute, print, search, or link to the full texts of articles. This journal is covered under the CC BY-NC-ND license.
Organisation Unit: University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99451296402621
Output Type: Journal article

433 File views/ downloads

650 Record Views