Journal article
The Gold Coast on Screen: Children's Television Selling Brand Australia in International Markets
Series: International Journal of TV Serial Narratives, Vol.III(1), pp.27-40
2017
Abstract
For many countries, children's television plays a vital role in national cultural representation. Australia with a population of 22m people has had state supports including local content quotas for children's television since the late 1970s. Despite its important role in national cultural representation Australian children's television- particularly high cost, scripted drama-has always been viewed internationally. Indeed, ever since iconic drama Skippy (1967), Australian children's television has relied on international investment and sales to cover its costs. Thus producers have become adept at using Australian landscapes to create a distinctive and appealing 'Brand Australia' for international audiences.
Details
- Title
- The Gold Coast on Screen: Children's Television Selling Brand Australia in International Markets
- Authors
- Anna Potter (Author) - University of the Sunshine Coast - Faculty of Arts, Business and LawRachel Davis (Author)
- Publication details
- Series: International Journal of TV Serial Narratives, Vol.III(1), pp.27-40
- Publisher
- Universita degli Studi di Bologna
- Date published
- 2017
- DOI
- 10.6092/issn.2421-454X/7140
- ISSN
- 2421-454X
- Copyright note
- Copyright © 2017 Anna Potter, Rachel Davis. Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 Unported License.
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
- Language
- English
- Record Identifier
- 99450707902621
- Output Type
- Journal article
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