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Taming the wicked problem of a drone ecosystem: The role of the media
Journal article   Peer reviewed

Taming the wicked problem of a drone ecosystem: The role of the media

Aaron Tham, Robert Ogulin and Willem Selen
Emergence: Complexity and Organization, Vol.19(3-4)
2017
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https://journal.emergentpublications.com/article/taming-the-wicked-problem-of-a-drone-ecosystem/View
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Abstract

Business and Management Environmental Science and Management Information Systems
This paper contextualises the alignment of the wicked problem of using drones as a form of leisure. The fast evolving spaces ofdrones and their different uses, from military, to logistics, to leisure create many intertwining structures within a larger ecosystem. This research offers new perspectives by considering the role of the media in assisting with alignment to try to tame the wicked problem associated with a drone ecosystem, the use of drones for leisurely activities. Guided by the principles of the Agenda Setting Theory (AST), the paper elucidates the way drone contents are presented across different media channels; how key themes emerge from the narratives within different media channels; and how (non)convergence of media contents relates to alignment of drone governance.

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