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Suntans and Sun Protection in Australian Teen Media: 1999 to 2000
Journal article   Peer reviewed

Suntans and Sun Protection in Australian Teen Media: 1999 to 2000

L J McDermott, John B Lowe, W R Stanton and A M Clavarino
Health Education & Behavior, Vol.32(4), pp.504-513
2005
DOI: https://doi.org/10.1177/1090198105276214
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https://doi.org/10.1177/1090198105276214View
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Abstract

Public Health and Health Services sun protection media adolescents
In this study, the portrayal of tanned skin and sun protection in magazines, television programs, and movies popular with Australian adolescents were analyzed. Images of models in magazines (n = 1,791), regular/supporting characters in television programs (n = 867), and regular/supporting characters in cinema movies (n = 2,836)for the 12-monthperiod August 1999to July 2000were coded and analyzed. A light tan was the most predominant tan level, and protective clothing was the most common sun protection measure displayed across all forms of media. There were significant associations between gender and tan levels in the television and movie samples. Although it is important to monitor the portrayal of tan levels and sun protection measures in media targeting adolescents, overall, the authors' findings revealed a media environment generally supportive of sun protection objectives.

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