Strategic Issues in the Australian Tourism Industry: A 10-year Analysis of National Strategies and Plans

L M Ruhanen; Char-lee McLennan; Brent D Moyle

doi:10.1080/10941665.2011.640701

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Strategic Issues in the Australian Tourism Industry: A 10-year Analysis of National Strategies and Plans

Journal article

Peer reviewed

Strategic Issues in the Australian Tourism Industry: A 10-year Analysis of National Strategies and Plans

L M Ruhanen, Char-lee McLennan and Brent D Moyle

Asia Pacific Journal of Tourism Research, Vol.18(3), pp.220-240

2013

DOI: https://doi.org/10.1080/10941665.2011.640701

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Abstract

strategic planning

policy

issues

trends

tourism

Predicting future events, trends and issues that may affect the tourism industry is not an exact science. Already the 21st century has seen a number of significant, radical and unexpected events, including September 11, SARS and, more recently, the worldwide economic downturn and natural disasters, such as earthquakes and cyclonic activity. Within this increasingly volatile global landscape, more than ever there is a need for the tourism industry to embrace a disciplined, structured and continuous approach to identifying and monitoring future trends and issues to inform policymaking and strategic planning. Yet in Australia it has been claimed that a preoccupation with marketing and short-term tactical planning, at the expense of long-term, strategic thinking, has led to limited planning perspectives for tourism. To explore these claims, this paper reports on a content analysis of 28 Australian national-level tourism strategic planning documents across a 10-year period (2000-2009 inclusive). © 2013 Copyright Asia Pacific Tourism Association.

Details

Title: Strategic Issues in the Australian Tourism Industry: A 10-year Analysis of National Strategies and Plans
Authors: L M Ruhanen (Author) - University of Queensland
Char-lee McLennan (Author) - University of Queensland
Brent D Moyle (Author) - Southern Cross University
Publication details: Asia Pacific Journal of Tourism Research, Vol.18(3), pp.220-240
Publisher: Routledge
Date published: 2013
DOI: 10.1080/10941665.2011.640701
ISSN: 1094-1665
Organisation Unit: University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99451278502621
Output Type: Journal article

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Collaboration types: Domestic collaboration
Web Of Science research areas: Hospitality, Leisure, Sport & Tourism

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