Strategic Actions Analysis: A new tool for managers

Wayne A Graham; Andrew Hede

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Strategic Actions Analysis: A new tool for managers

Journal article

Open access

Peer reviewed

Strategic Actions Analysis: A new tool for managers

Wayne A Graham and Andrew Hede

Journal of New Business Ideas and Trends, Vol.14(2), pp.1-22

2016

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Abstract

Business and Management

strategic actions

strategic management

emergent strategy

emergent actions

Purpose: This paper introduces a new tool for strategic management, namely, Strategic Actions Analysis (SA Analysis). Design/methodology/approach: SA Analysis is derived from the established literature. It is based on Mintzberg's concept of deliberate and emergent strategy and applies this to organizational actions which assist managers in understanding how their actions impact on the organization's performance. By analyzing what actually happened in the previous period, particularly actions that differed from what was planned, managers can make improved decisions about future plans. Findings: A conceptual model of strategic actions is presented. Actions rather than strategies are best analyzed because they are more likely to be consistent with managerial decisions and are the starting point for new strategies that are developed despite or in the absence of specific plans. Regardless of an organization's best efforts to plan for the future, changes in circumstances often dictate what actually happens. When such changes do occur, managers can either take corrective action or else they can do nothing. By taking corrective action and then reflecting on the impact of such actions using SA Analysis, managers can develop a capacity to improve their organization's performance. Originality/value: SA Analysis ensures that yesterday's positive-impact strategic actions become today's strategic intentions resulting in tomorrow's performance successes

Details

Title: Strategic Actions Analysis: A new tool for managers
Authors: Wayne A Graham (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Andrew Hede (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Publication details: Journal of New Business Ideas and Trends, Vol.14(2), pp.1-22
Publisher: Australian Business Education Research Association
Date published: 2016
ISSN: 1446-8719
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99450455202621
Output Type: Journal article

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