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Published VersionCC BY V4.0, Open Access
Journal article
Social Media Publishing Strategies of German Newspapers: Content Analysis of Sports Reporting on Social Networks by German Newspapers—Results of the 2021 Social Media International Sports Press Survey
Journalism and Media, Vol.4(2), pp.599-611
2023
Abstract
Newspaper sports departments in Germany are reacting to changes in social media by expanding their offerings and employing a variety of publishing and engagement strategies. In this constantly evolving media environment, it is important to understand how newsrooms utilize social media to inform their audiences. This study examines the approaches German newspapers apply to publishing sports content on social media, and outlines how users interact with these posts. In analyzing these aspects, this paper applies theoretical elements of agenda setting and audience engagement, gender in media, and quality and diversity of published content. Social media posts were examined across eight German publications, totaling 3633 posts from Twitter and Facebook. Results in the study, which is part of the global 2021 Social Media International Sports Press Survey, highlighted how most of the content published by German newspapers on social media aimed to redirect users to the publications’ websites. The findings also reflect how social media is used less as an editorial space and more as part of a campaign to increase the audience. These results demonstrate challenges for the quality of sports coverage distributed via social networks in Germany.
Details
- Title
- Social Media Publishing Strategies of German Newspapers: Content Analysis of Sports Reporting on Social Networks by German Newspapers—Results of the 2021 Social Media International Sports Press Survey
- Authors
- Christof Seeger (Author) - Stuttgart Media UniversityThomas Horky (Corresponding Author) - Hochschule MacromediaJörg-Uwe Nieland (Author) - University of KlagenfurtPeter English (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
- Publication details
- Journalism and Media, Vol.4(2), pp.599-611
- Publisher
- MDPI AG
- Date published
- 2023
- DOI
- 10.3390/journalmedia4020038
- ISSN
- 2673-5172
- Copyright note
- © 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
- Organisation Unit
- School of Business and Creative Industries
- Language
- English
- Record Identifier
- 99731198702621
- Output Type
- Journal article
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