Social Media: Commentary, Extrapolation and Development of a Mediated Communication Analysis Model

Kathryn R Laing; Umi M Khattab

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Social Media: Commentary, Extrapolation and Development of a Mediated Communication Analysis Model

Journal article

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Social Media: Commentary, Extrapolation and Development of a Mediated Communication Analysis Model

Kathryn R Laing and Umi M Khattab

e-Journal of Social & Behavioural Research in Business, Vol.7(2), pp.16-28

2016

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Abstract

Business and Management

Cognitive Sciences

communications

social media

analysis models of social media

Purpose: The purpose of this paper is the development of a model for the evaluation of social medial communication within the fields of public relations and marketing from the theoretical models that assess the effective use of social media by organisations. Design/methodology/approach: The approach employed in this paper involves the review of the literature to establish the grounding for the theoretical constructs to apply in developing a Model of Social Media Communication Analysis. Findings: As this is not an empirical paper but rather an investigation of social media as a communication tool and the theoretical models which have evolved to investigate their application there are no results per se but rather the establishment of a model for the analysis of social media communications. Practical implications: The paper provides some unique insights into the evolution of communication as a tool for the marketing and public relations fields.

Details

Title: Social Media: Commentary, Extrapolation and Development of a Mediated Communication Analysis Model
Authors: Kathryn R Laing (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Umi M Khattab (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Publication details: e-Journal of Social & Behavioural Research in Business, Vol.7(2), pp.16-28
Publisher: Australian Business Education Research Association
Date published: 2016
ISSN: 1838-8485
Organisation Unit: University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
Language: English
Record Identifier: 99450924502621
Output Type: Journal article

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