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chapman-et-al-2025-social-identification-and-charitable-giving-a-systematic-review-and-meta-analysis1.60 MB
Published VersionCC BY-NC V4.0, Open Access
Journal article
Social Identification and Charitable Giving: A Systematic Review and Meta-Analysis
Nonprofit and Voluntary Sector Quarterly, Vol.54(6), pp.1308-1341
2025
Abstract
To enhance their effectiveness, nonprofit fundraisers may wish to harness the power of identification. Informed by Social Identity Theory and Charitable Triad Theory, we meta-analyzed 40 years of research on social identification and charitable giving to quantify the overall relationship and conducted meta-regressions to investigate moderators. Across 109 effect sizes drawn from 89,570 participants, we found a medium-sized relationship (r = .29). Identification with other donors (r = .23), beneficiaries (r = .24), and fundraisers (r = .36) were all positively associated with giving. Strength of identification (r = .32) was more strongly associated with giving than was shared identity (i.e., in-group vs out-group target; r = .15). Effects were smaller for actual behavior (r = .20) than for self-reported giving (r = .33) and were only found when giving was mediated through charities (r = .34) but not when giving directly to individuals (r = .04). We include practical recommendations for ways that fundraisers can effectively leverage the power of identification in recruitment campaigns, copywriting, and selection of spokespeople.
Details
- Title
- Social Identification and Charitable Giving: A Systematic Review and Meta-Analysis
- Authors
- Cassandra M Chapman (Corresponding Author) - The University of QueenslandJessica L. Spence - The University of QueenslandMatthew J. Hornsey - The University of QueenslandLucas Dixon - The University of Queensland
- Publication details
- Nonprofit and Voluntary Sector Quarterly, Vol.54(6), pp.1308-1341
- Publisher
- Sage Publications, Inc.
- Date published
- 2025
- DOI
- 10.1177/08997640251317403
- ISSN
- 1552-7395
- Copyright note
- © The Author(s) 2025. This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
- Organisation Unit
- School of Business and Creative Industries
- Language
- English
- Record Identifier
- 991217451902621
- Output Type
- Journal article
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