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Service employees' perceptions of organizational vulnerability from macro-level risks and how innovativeness mitigates their impact
Journal article   Open access   Peer reviewed

Service employees' perceptions of organizational vulnerability from macro-level risks and how innovativeness mitigates their impact

Rory Mulcahy, Jacqueline Burgess, Joy Parkinson, Lisa Schuster and Anthony Grace
Journal of Services Marketing, Vol.39(6), pp.627-644
2025
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10-1108_jsm-05-2024-0215353.69 kBDownloadView
Published Version (Advanced Access)CC BY V4.0 Open Access

Abstract

Marketing Marketing Innovation Vulnerability Perceived risk Protection motivation theory

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Business
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