Journal article
Selection Attributes of Travel Products: A Case of Korean Tourists to Japan
Journal of Travel & Tourism Marketing, Vol.33(5), pp.671-686
2016
Abstract
This study will analyze the changing Korean tourist market to Japan, the characteristics of tourism products which the tourists consider a priority, and the demographic differences by travel choice attributes. The study measured numbers of visits to Japan, expenditure, duration of visit, area visited, preferred area, and preferred activities. A total of 316 people participated in the questionnaires and 260 samples were used for the analysis. The study suggests approaches for sustainable development of travel products and marketing strategies for the tourist market in Japan.
Details
- Title
- Selection Attributes of Travel Products: A Case of Korean Tourists to Japan
- Authors
- Kisang Ryu (Author) - Sejong University, South KoreaJi-Sook Han (Author) - Navi Wellness Tourism Research and Development, South KoreaTimothy J Lee (Author) - Ritsumeikan Asia Pacific University, Japan
- Publication details
- Journal of Travel & Tourism Marketing, Vol.33(5), pp.671-686
- Publisher
- Routledge
- Date published
- 2016
- DOI
- 10.1080/10548408.2016.1167360
- ISSN
- 1054-8408
- Organisation Unit
- University of the Sunshine Coast, Queensland; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99451121702621
- Output Type
- Journal article
Metrics
234 Record Views
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web Of Science research areas
- Hospitality, Leisure, Sport & Tourism