Journal article
Second homes as sites for the consumption of luxury
Tourism and Hospitality Research, Vol.15(2), pp.130-141
2015
Abstract
This paper provides a critical longitudinal analysis of media representations of luxury in second homes in New Zealand and is designed to assess the validity of traditional definitions of second homes as anti-consumerist and the identification of 'luxury' second homes as a recent phenomenon. Using a thematic analysis of Home New Zealand magazine since its inception in 1936, this paper finds that second homes in New Zealand have always been sites for the consumption of luxury, as evidenced through representations of luxury in architectural design features, interior decoration and outdoor elements in the magazine. Generalised portrayals of second homes as anti-consumerist are therefore shown to be flawed. Furthermore, the paper finds that the architect-designed second home with its markers of luxury has existed since at least the mid-1930s in New Zealand and is therefore not a new phenomenon. The findings of this paper suggest that home and lifestyle magazines may be a valuable resource for second home research as they both influence and reflect societal values.
Details
- Title
- Second homes as sites for the consumption of luxury
- Authors
- Trudie Walters (Author) - University of Otago, New ZealandNeil Carr (Author) - University of Otago, New Zealand
- Publication details
- Tourism and Hospitality Research, Vol.15(2), pp.130-141
- Publisher
- Sage Publications Ltd.
- Date published
- 2015
- DOI
- 10.1177/1467358414567800
- ISSN
- 1467-3584
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99449955102621
- Output Type
- Journal article
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- Hospitality, Leisure, Sport & Tourism
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