Screen production for education: digital disruption in an ‘ancillary’ market

Ben Goldsmith; Stuart Cunningham; Michael Dezuanni

doi:10.1177/1329878X16678082

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Screen production for education: digital disruption in an ‘ancillary’ market

Journal article

Peer reviewed

Screen production for education: digital disruption in an ‘ancillary’ market

Ben Goldsmith, Stuart Cunningham and Michael Dezuanni

Media International Australia incorporating Culture and Policy, Vol.162(1), pp.65-77

2017

DOI: https://doi.org/10.1177/1329878X16678082

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Abstract

ABC Splash

Australian Broadcasting Corporation

ClickView

digital disruption

screen content for education

YouTube

The thoroughgoing digital disruption of the entertainment-based screen industries has now been well documented. But the factors that drive such disruption are in no way unique to mainstream media industries. The distribution and use of screen content in education in many ways parallel the experience of the broader screen industries. Just as traditional entertainment and information are being challenged by new online services, so too traditional modes of distributing and accessing screen content in education are being disrupted by online services. This article analyses these dynamics in Australia, placing them in historical perspective and using three contrasting case studies to exemplify key aspects of the digital disruption of education: ABC Splash exemplifies the public service broadcasting (PSB) 'tutelage' model; YouTube exemplifies digital disruption- immensely popular despite numerous education authorities' attempts to restrict access to it; and ClickView exemplifies the 'born digital' company employing advanced technology, business strategy, and professional pedagogics.

Details

Title: Screen production for education: digital disruption in an ‘ancillary’ market
Authors: Ben Goldsmith (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Stuart Cunningham (Author) - Queensland University of Technology
Michael Dezuanni (Author) - Queensland University of Technology
Publication details: Media International Australia incorporating Culture and Policy, Vol.162(1), pp.65-77
Publisher: Sage Publications Ltd.
Date published: 2017
DOI: 10.1177/1329878X16678082
ISSN: 1329-878X
Organisation Unit: University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
Language: English
Record Identifier: 99450701102621
Output Type: Journal article

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