Row! Row! Row your boat! Transformative value co-creation and co-destruction in Elite and Olympic rowers

Rory Mulcahy; Edwina Luck

doi:10.1123/jsm.2019-0381

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Row! Row! Row your boat! Transformative value co-creation and co-destruction in Elite and Olympic rowers

Journal article

Peer reviewed

Row! Row! Row your boat! Transformative value co-creation and co-destruction in Elite and Olympic rowers

Rory Mulcahy and Edwina Luck

Journal of Sport Management, Vol.34(4), pp.354-366

2020

DOI: https://doi.org/10.1123/jsm.2019-0381

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Abstract

Business and Management

Commercial Services

Marketing

transformative sport service research

value co-creation

value co-destruction

transformative value

resource integration

elite sport

This article explores in-depth interviews with elite and Olympic rowers to examine transformative value, dimensions of value creation that generate uplifting change and greater well-being, and the resources integrated to co-create or destroy these benefits. This study is the first to demonstrate transformative value in a sport setting, extending theorizing on value in sport studies and demonstrating the utility of the multi-dimensional frameworks with five dimensions: emotional, social, functional, epistemic, and community value. The authors also uncover the co-creative "social support" and "restorative" resources, the co-creative and co-destructive resource of "co-performance," and the co-destructive resources of "interpersonal misbehavior" and "sport misbehavior." This study provides greater understanding of transformative value by concurrently examining resource integration from both a co-creation and co-destruction perspective.

Details

Title: Row! Row! Row your boat! Transformative value co-creation and co-destruction in Elite and Olympic rowers
Authors: Rory Mulcahy (Author) - University of the Sunshine Coast
Edwina Luck (Author) - Queensland University of Technology
Publication details: Journal of Sport Management, Vol.34(4), pp.354-366
Publisher: Human Kinetics
Date published: 2020
DOI: 10.1123/jsm.2019-0381
ISSN: 0888-4773; 1543-270X
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99450957502621
Output Type: Journal article

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8 Times Cited - Web of Science

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Collaboration types: Domestic collaboration
Web Of Science research areas: Hospitality, Leisure, Sport & Tourism; Management; Sport Sciences