Abstract
Coral reefs are a vital landscape for ecotourism though they remain precarious due to climate change and natural disasters. This research seeks to elucidate insights as to how green investments in the form of coral reef insurance are conceptualized and operationalized in some parts of the world, where early innovators have been witnessed. Drawing from sentiment analysis of 116 journal articles and other gray literature (book chapters, industry reports, etc), the findings suggest that while there is optimism towards the use of insurance as a vehicle for reviving coral reef ecotourism, there remains some skepticism and lack of a willingness to pay motivation in other parts of the world. Theoretical and managerial implications for future landscapes of reef insurance are proposed.