Review disagreements, cultural capital, and cultural discount on imported hollywood movies in China

Lili Kang; Fei Peng; Sajid Anwar

doi:10.1016/j.heliyon.2023.e22157

Back

Review disagreements, cultural capital, and cultural discount on imported hollywood movies in China

Journal article

Open access

Peer reviewed

Review disagreements, cultural capital, and cultural discount on imported hollywood movies in China

Lili Kang, Fei Peng and Sajid Anwar

Heliyon, Vol.9(12), pp.1-15

2023

DOI: https://doi.org/10.1016/j.heliyon.2023.e22157

PMCID: PMC10709199

PMID: 38076088

Appears in UniSC Diversity and Inclusion Research Collection

Files and links (1)

pdf

preproof1.21 MBDownload View

Accepted Version Open Access CC BY-NC-ND V4.0

Abstract

cultural discount

cultural capital

Hollywood blockbusters

Internet

user reviews

UniSC Diversity Area - Cultural and Linguistic Diversity

Within the context of mounting competition faced by Hollywood movies in the global cinema market, particularly in emerging markets, this paper examines the influence of review disagreements and cultural capital on the cultural discount of imported Hollywood blockbusters in China's movie market. Using a dataset of 652 movies from the U.S. spanning 1994–2019, we find that review disagreements between U.S. and Chinese consumers exacerbate the cultural discount on imported Hollywood movies in China. However, cultural capital, measured by the accumulated revenue of specific imported movie genres in China, effectively mitigates this discount. We also observe a reduction in the discount for movie genres with fewer language barriers. Accounting for endogeneity due to reverse causality and selection bias, we identify a significant structural break in 2012. In the post-2012 era, collaboration involving China's censorship, quota rules, and film-production laws has improved the market mechanism and cultural capital accumulation, enhancing the performance of imported Hollywood movies in China. Minority movies, characterized by being less mainstream and commercial, are more sensitive to review disagreements, while cultural capital plays a greater role in mitigating the discount for mainstream Hollywood movies. These findings have significant implications for professionals involved in the distribution and screening of Hollywood movies in China.

Details

Title: Review disagreements, cultural capital, and cultural discount on imported hollywood movies in China
Authors: Lili Kang (Author) - Shanghai Lixin University of Accounting and Finance
Fei Peng (Author) - Shanghai Lixin University of Accounting and Finance
Sajid Anwar (Corresponding Author) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
Publication details: Heliyon, Vol.9(12), pp.1-15
Publisher: Elsevier Ltd
Date published: 2023
DOI: 10.1016/j.heliyon.2023.e22157
ISSN: 2405-8440
PMID: 38076088; PMC10709199
Copyright note: This article is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
Organisation Unit: School of Business and Creative Industries; Indigenous and Transcultural Research Centre
Language: English
Record Identifier: 99976898402621
Output Type: Journal article

Metrics

4 File views/ downloads

206 Record Views