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Research note: Factors influencing online flight ticket purchasing
Journal article   Peer reviewed

Research note: Factors influencing online flight ticket purchasing

Tae-Hong Ahn and Timothy J Lee
Tourism Economics, Vol.17(5), pp.1152-1160
2011
DOI: https://doi.org/10.5367/te.2011.0079
url
https://doi.org/10.5367/te.2011.0079View
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Abstract

online marketing flight tickets purchasing intention Korea
In spite of the rapid growth in Internet purchasing of products and services in Korea, the buying rate of online flight ticketing remains low. This research investigates the factors that influence online ticket purchasing through a survey of Internet consumers to determine the relationships between convenience, willingness to purchase and trust. From these, the present satisfaction levels can be assessed and future upgrades and requirements can be planned. It is also necessary to determine the background factors that influence Internet-using consumers who visit websites, with a view to simplifying procedures and encouraging repeat visits to the sites.

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Economics
Hospitality, Leisure, Sport & Tourism
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