Journal article
Representation of Butchulla cultural heritage values in communication of K'gari (Fraser Island) as a tourism destination
Australasian Journal of Environmental Management, Vol.22(2), pp.163-180
2015
Abstract
K'gari is a popular international tourism destination, having gained World Heritage (WH) status for its natural values. In spite of the local indigenous population, the Butchulla, having clear aspirations for its management, indigenous cultural heritage values have yet to be recognised in the listing. This project examined the degree to which indigenous values are visible in the promotion of K'gari as a tourism destination, through content and image analysis. The study found a lack of representation of indigenous culture in tourism marketing material. This acts to marginalise indigenous values and misses the opportunity to share a rich history, makes indigenous perspectives visible for visitors and provides a different perspective to the values for which WH status is nominated. The research provides recommendations about promoting indigenous cultural values in tourism and a future review of K'gari's WH status, as well as recommendations for further research.
Details
- Title
- Representation of Butchulla cultural heritage values in communication of K'gari (Fraser Island) as a tourism destination
- Authors
- Susan Brown (Author) - University of the Sunshine Coast - Faculty of Arts and BusinessClaudia Baldwin (Author) - University of the Sunshine Coast - Faculty of Arts and BusinessLisa Chandler (Author) - University of the Sunshine Coast - Faculty of Arts and Business
- Publication details
- Australasian Journal of Environmental Management, Vol.22(2), pp.163-180
- Publisher
- Taylor & Francis Ltd.
- Date published
- 2015
- DOI
- 10.1080/14486563.2014.985266
- ISSN
- 1448-6563
- Organisation Unit
- School of Business and Creative Industries; School of Social Sciences - Legacy; University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy; Engage Research Lab; School of Law and Society; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99448845402621
- Output Type
- Journal article
Metrics
30 File views/ downloads
1335 Record Views
InCites Highlights
These are selected metrics from InCites Benchmarking & Analytics tool, related to this output
- Web Of Science research areas
- Environmental Studies
UN Sustainable Development Goals (SDGs)
This output has contributed to the advancement of the following goals:
Source: InCites