Journal article
Relationship marketing in the recruitment and retention of service industry staff in family owned business
Journal of Human Resources in Hospitality & Tourism, Vol.9(1), pp.71-91
2010
Abstract
Relationship marketing is a practice that has been used effectively in marketing products and services to customers. Its use as a means of enhancing relationship outcomes between employer and employee in family-owned business is yet to be appreciated. A triangulation of research was conducted into family-owned and family-managed small businesses in the service industry in rural and regional Australia. This article reports on the possible benefits of adapting a new relationship marketing model for the recruitment and retention of employees and the beneficial outcomes for employers in their employees in their endeavor to recruit and retain staff. Keywords: Relationship; recruitment; selection; retention; small business; family business; rural and regional.
Details
- Title
- Relationship marketing in the recruitment and retention of service industry staff in family owned business
- Authors
- Leone Cameron (Author) - University of the Sunshine Coast - Faculty of BusinessP Miller (Author) - Southern Cross UniversityE Frew (Author) - La Trobe University
- Publication details
- Journal of Human Resources in Hospitality & Tourism, Vol.9(1), pp.71-91
- Publisher
- Routledge
- Date published
- 2010
- DOI
- 10.1080/15332840902942735
- ISSN
- 1533-2845
- Copyright note
- Copyright © 2010 Taylor & Francis. The author's accepted version is reproduced here in accordance with the publisher's copyright policy. The definitive version is available http://www.tandfonline.com/
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99449975902621
- Output Type
- Journal article
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