Reduction of vividness and associated craving in personalized food imagery

Andrew McClelland; Eva Kemps; Marika Tiggemann

doi:10.1002/jclp.20216

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Reduction of vividness and associated craving in personalized food imagery

Journal article

Peer reviewed

Reduction of vividness and associated craving in personalized food imagery

Andrew McClelland, Eva Kemps and Marika Tiggemann

Journal of Clinical Psychology, Vol.62(3), pp.355-365

2006

DOI: https://doi.org/10.1002/jclp.20216

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Abstract

Psychology

Cognitive Sciences

food cravings

imagery

visuo-spatial working memory

individual differences

This study aimed to extend recent experimental work on the efficacy of visuo-spatial working memory-based techniques for reducing food cravings by adopting a more naturalistic methodology. Fifty undergraduate women formed images of their favorite foods while performing a visuo-spatial task across six successive trials. Vividness and craving intensity were rated for each food image. Concurrent visuo-spatial processing reduced the vividness of, and craving reactivity to, personally relevant food images. Forehead tracking, a novel self-administered task, proved to be as effective in reducing vividness and craving ratings as the established visuo-spatial working memory laboratory tasks of eye movements, dynamic visual noise, and spatial tapping, and thus presents a simple, accessible technique potentially applicable in the home environment. All four tasks maintained their reducing effect over multiple trials. Individual differences in imaging ability and habitual food craving did not impact upon their effectiveness, indicating that visuo-spatial tasks can be successfully used to reduce food cravings across a range of people. © 2005 Wiley Periodicals, Inc. J Clin Psychol 62: 355-365, 2006.

Details

Title: Reduction of vividness and associated craving in personalized food imagery
Authors: Andrew McClelland (Author) - Flinders University
Eva Kemps (Author) - Flinders University
Marika Tiggemann (Author) - Flinders University
Publication details: Journal of Clinical Psychology, Vol.62(3), pp.355-365
Publisher: John Wiley & Sons Inc.
Date published: 2006
DOI: 10.1002/jclp.20216
ISSN: 0021-9762
Organisation Unit: University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99449166902621
Output Type: Journal article

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