Re-Strategizing Tourism and Hospitality Assessments in a Post-COVID-19 Higher Education Landscape

Mei-Jung (Sebrina) Wang; Emmanuel Kwame Opoku; Naipeng (Tom) Bu; Hsueh Chu (Rebecca) Chen; Aaron Tham

doi:10.37741/t.71.3.10

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Re-Strategizing Tourism and Hospitality Assessments in a Post-COVID-19 Higher Education Landscape

Journal article

Open access

Peer reviewed

Re-Strategizing Tourism and Hospitality Assessments in a Post-COVID-19 Higher Education Landscape

Mei-Jung (Sebrina) Wang, Emmanuel Kwame Opoku, Naipeng (Tom) Bu, Hsueh Chu (Rebecca) Chen and Aaron Tham

Tourism, Vol.71(3), pp.583-599

2023

DOI: https://doi.org/10.37741/t.71.3.10

Appears in COVID-19 Research

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Abstract

Tourism

Other commercial services and tourism

quality assurance

tourism assessment standards

higher education

tourism and hospitality education

COVID-19

COVID-19 has significantly disrupted global landscapes and forced a quick adaptation towards new ways of conducting higher education, with almost all tertiary institutions compelled to embrace online teaching and learning quickly. In addition, this crisis presents an opportune moment to reflect on the why and how higher education assessments should be framed through a blue ocean strategy for disciplines such as tourism and hospitality. While the blue ocean strategy has emerged within tourism and hospitality practice, little is known as to how this is manifested in the context of educational settings, and especially academic voices as part of such radical transformations following COVID-19. To address this gap in knowledge, this research traces the journeys of 16 Chinese academics transitioning as educators before, during, and after the outbreak of COVID-19 through the theory's four actions framework of eliminate, reduce, create, and raise. The findings revealed how the pandemic challenged their philosophical stances of who we are as assessors, the dilemmas of technology-mediated learning and assessment, indicators of professional development, and assessing outside one's comfort zone. Derived from these outcomes is a conceptual framework around a blue ocean strategy to repurpose the role of assessments from a narrative of what and how, to what now and how else of tourism and hospitality education.

Details

Title: Re-Strategizing Tourism and Hospitality Assessments in a Post-COVID-19 Higher Education Landscape
Authors: Mei-Jung (Sebrina) Wang (Author) - National Kaohsiung University of Hospitality and Tourism
Emmanuel Kwame Opoku (Author) - Heriot-Watt University
Naipeng (Tom) Bu (Author) - Shandong University
Hsueh Chu (Rebecca) Chen (Author) - Education University of Hong Kong
Aaron Tham (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
Publication details: Tourism, Vol.71(3), pp.583-599
Publisher: Croation National Tourist Board
Date published: 2023
DOI: 10.37741/t.71.3.10
ISSN: 1849-1545; 1332-7461
Organisation Unit: School of Business and Creative Industries; Indigenous and Transcultural Research Centre
Language: English
Record Identifier: 99738598902621
Output Type: Journal article

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Collaboration types: Domestic collaboration; International collaboration
Web Of Science research areas: Hospitality, Leisure, Sport & Tourism

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Source: InCites