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Push notifications and news snacking The impact of mobile news alert framing on reader engagement320.68 kB
Published VersionCC BY V4.0, Open Access
Journal article
Push notifications and news snacking: The impact of mobile news alert framing on reader engagement
New Media & Society, Vol.27(3), pp.1486-1506
2025
Appears in UniSC Supported Open Access Outputs
Abstract
How news media, such as newspapers and magazines, is consumed has dramatically changed due to technological developments, such as mobile and high-speed Internet technology. As a result, there has been a dramatic shift in consumer consumption of news from desktop and television to mobile platforms such as smartphones and tablets. Due to the shift of news consumption from desktop and television platforms to mobile, journalists have had to consider how news headlines and alerts must be tailored to match the distinctive characteristics of mobile platforms and consumers' engagement patterns on such devices. Drawing on construal theory (CLT), this study will examine how mobile alerts should be framed to optimize engagement. Overall, it finds a combination of abstract construal through combination of a gain and other frames results in heightened levels of curiosity in readers leading to further engagement with news products.
Details
- Title
- Push notifications and news snacking: The impact of mobile news alert framing on reader engagement
- Authors
- Renee Barnes (Corresponding Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesRory Mulcahy (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesAimee Riedel (Author) - Griffith University
- Publication details
- New Media & Society, Vol.27(3), pp.1486-1506
- Publisher
- Sage Publications Ltd.
- Date published
- 2025
- DOI
- 10.1177/14614448231196580
- ISSN
- 1461-7315; 1461-4448
- Copyright note
- This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; Engage Research Lab
- Language
- English
- Record Identifier
- 99966897202621
- Output Type
- Journal article
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- Collaboration types
- Domestic collaboration
- Web Of Science research areas
- Communication