Pure altruism, consumer behavior and choice modeling

J Suh; Steve R Harrison

doi:10.1111/j.1467-8381.2006.00229.x

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Pure altruism, consumer behavior and choice modeling

Journal article

Peer reviewed

Pure altruism, consumer behavior and choice modeling

J Suh and Steve R Harrison

Asian Economic Journal, Vol.20(2), pp.173-190

2006

DOI: https://doi.org/10.1111/j.1467-8381.2006.00229.x

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Abstract

altruistic motivation

conditional logit model

disutility

implicit price

non-market valuation

An important assumption underlying non-market valuation is that it is not the environment but the human preference that is valued. This paper attempts to test whether individual consumer behavior is influenced by a purely altruistic motive, examining the attitude of hikers towards the hypothetical removal of the Muju ski resort from the Mount Togyu National Park in South Korea. Data were collected from samples of hikers and skiers who visited the national park. The respondents were forced to consider trade-offs between the recovery of the lost environmental assets in the Muju ski resort area, skiers' additional travel time, and willingness-to-pay amounts for the hypothetical environmental improvement. It was found that hikers did not take into account skiers' disutility represented by additional travel time. © 2006 East Asian Economic Association and Blackwell Publishing Ltd.

Details

Title: Pure altruism, consumer behavior and choice modeling
Authors: J Suh (Author) - University of Adelaide
Steve R Harrison (Author) - University of Queensland
Publication details: Asian Economic Journal, Vol.20(2), pp.173-190
Publisher: Wiley-Blackwell Publishing Asia
Date published: 2006
DOI: 10.1111/j.1467-8381.2006.00229.x
ISSN: 1351-3958
Organisation Unit: University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99449165702621
Output Type: Journal article

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