Profiling the Senior Traveler: An Australian Perspective

L Horneman; R W (Bill) Carter; S Wei; H Ruys

doi:10.1177/004728750204100104

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Profiling the Senior Traveler: An Australian Perspective

Journal article

Peer reviewed

Profiling the Senior Traveler: An Australian Perspective

L Horneman, R W (Bill) Carter, S Wei and H Ruys

Journal of Travel Research, Vol.41(1), pp.23-37

2002

DOI: https://doi.org/10.1177/004728750204100104

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Abstract

Tourism

seniors

market segmentation

profile

psychographics

Recently, the behavior of senior travelers has become animportant area of interest because of its market size and potentialfor growth. This study describes a study profiling seniortravelers according to their demographic andpsychographic characteristics. Six market segments wereused to highlight the differences that exist in terms of holidayattractions, travel motivations, and information sources usedamong senior travelers when planning and choosing a holiday.Seniors are shown not to be a uniform conservative market,which has implications for marketing and product development.

Details

Title: Profiling the Senior Traveler: An Australian Perspective
Authors: L Horneman (Author) - University of Queensland
R W (Bill) Carter (Author) - University of the Sunshine Coast - Faculty of Science, Health and Education
S Wei (Author) - University of Queensland
H Ruys (Author) - University of Queensland
Publication details: Journal of Travel Research, Vol.41(1), pp.23-37
Publisher: Sage Publications Inc.
Date published: 2002
DOI: 10.1177/004728750204100104
ISSN: 0047-2875
Organisation Unit: School of Social Sciences - Legacy; University of the Sunshine Coast, Queensland; School of Law and Society; Sustainability Research Cluster
Language: English
Record Identifier: 99450087402621
Output Type: Journal article

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