Journal article
Preparing students for professional practice: Strategies for evaluating work-integrated learning through community engagement
Australasian Journal of University Community Engagement, Vol.6(1), pp.28-45
2011
Abstract
In line with an evolving profile of the university graduate, learning and teaching strategies are changing as one contemporary view of education is to prepare students for effective participation in professional practice. At Charles Sturt University the distance between the classroom, the community and the professions is closing. At Kajulu Communications, the on-campus student advertising agency, students learn to apply best industry practice to a range of real-world problems within an authentic working environment. Curriculum development and pedagogy have been informed by academic research and continuous industry dialogue and are based on the belief that university courses should not simply serve industry, they should contribute on a higher level new knowledge that informs and even guides evolving professional practice and citizenship. This paper reports on research which examines work-integrated learning strategies employed within the environment of Kajulu Communications and specifically teaching models that foster accountable relationships with clients and communities, as students learn not only the aspects of advertising creation but also how they as young practitioners, can add value to their community and to society. In the process the paper seeks to identify the pedagogical practices that naturally connect learning to authentic activity, context, and culture, as employed in curriculum delivery and in the evaluation of student learning.
Details
- Title
- Preparing students for professional practice: Strategies for evaluating work-integrated learning through community engagement
- Authors
- Rod McCulloch (Author) - University of the Sunshine Coast - Faculty of Arts and Social Sciences
- Publication details
- Australasian Journal of University Community Engagement, Vol.6(1), pp.28-45
- Publisher
- Australian Universities Community Engagement Alliance Inc. (AUCEA)
- Date published
- 2011
- ISSN
- 1833-4482
- Copyright note
- Copyright © 2011 The Australian University Community Engagement Alliance (AUCEA Inc.). All rights reserved. Reproduced with the permisssion of the publisher. The definitive version is available from http://www.aucea.com.au.
- Organisation Unit
- University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
- Language
- English
- Record Identifier
- 99449515802621
- Output Type
- Journal article
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