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Predicting Australian adults' sun-safe behaviour- Examining the role of personal and social norms146.02 kB
Accepted VersionCC BY-NC-ND V4.0, Open Access
Journal article
Predicting Australian adults' sun‐safe behaviour: Examining the role of personal and social norms
British Journal of Health Psychology, Vol.20(2), pp.396-412
2015
PMID: 24917299
Abstract
Objectives: To address the scarcity of comprehensive, theory‐based research in the Australian context, this study, using a theory of planned behaviour (TPB) framework, investigated the role of personal and social norms to identify the key predictors of adult Australians' sun‐safe intentions and behaviour.
Design: The study used a prospective design with two waves of data collection, 1 week apart.
Methods: Participants were 816 adults (48.2% men) aged between 18 and 88 years recruited from urban, regional, and rural areas of Australia. At baseline, participants completed a questionnaire assessing the standard TPB predictors (attitude, subjective norm, and perceived behavioural control [PBC]), past behaviour, behavioural intention, and additional measures of group norm for the referent groups of friends and family, image norm, personal norm, personal choice/responsibility, and Australian identity. Seventy‐one per cent of the participants (n = 577) reported on their sun‐safe behaviour in the subsequent week.
Results: Via path modelling, past behaviour, attitude, group norm (friends), personal norm, and personal choice/responsibility emerged as independent predictors of intentions which, in turn, predicted sun‐safe behaviour prospectively. Past behaviour, but not PBC, had direct effects on sun‐safe behaviour. The model explained 61.6% and 43.9% of the variance in intention and behaviour, respectively.
Conclusions: This study provides support for the use of a comprehensive theoretical decision‐making model to explain Australian adults' sun‐safe intentions and behaviours and identifies viable targets for health‐promoting messages in this high‐risk context.
Details
- Title
- Predicting Australian adults' sun‐safe behaviour: Examining the role of personal and social norms
- Authors
- Katherine M White (Author) - Queensland University of TechnologyLouise C Starfelt (Author) - Queensland University of TechnologyRoss Young (Author) - Queensland University of TechnologyAnna L Hawkes (Author) - Queensland University of TechnologyStuart Leske (Author) - Queensland University of TechnologyKyra Hamilton (Author) - Griffith University
- Publication details
- British Journal of Health Psychology, Vol.20(2), pp.396-412; 17
- Publisher
- John Wiley & Sons Ltd.
- Date published
- 2015
- DOI
- 10.1111/bjhp.12108
- ISSN
- 2044-8287; 1359-107X
- PMID
- 24917299
- Copyright note
- Copyright (C) 2015. This is an Accepted Manuscript of an article published by Taylor & Francis in British Journal of Health Psychology on 2015, available online: http://www.tandfonline.com/10.1111/bjhp.12108
- Organisation Unit
- University of the Sunshine Coast, Queensland; Office of the Deputy Vice-Chancellor (Research and Innovation)
- Language
- English
- Record Identifier
- 99551607202621
- Output Type
- Journal article
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- Psychology, Clinical
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