Place development for international retirement migrants: a decision-making process model

Ann Suwaree Ashton; Noel Scott; Therdchai Choibamroong

doi:10.1108/JPMD-05-2018-0035

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Place development for international retirement migrants: a decision-making process model

Journal article

Peer reviewed

Place development for international retirement migrants: a decision-making process model

Ann Suwaree Ashton, Noel Scott and Therdchai Choibamroong

Journal of Place Management and Development, Vol.12(3), pp.449-468

2019

DOI: https://doi.org/10.1108/JPMD-05-2018-0035

Appears in UniSC Diversity and Inclusion Research Collection

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Abstract

Thailand

international retirement migration

decision-making process

place development

European retirement perception

retirement in Chaing Mai

UniSC Diversity Area - Cultural and Linguistic Diversity

UniSC Diversity Area - Life Stages

Purpose: This study aims to investigate the decision-making processes of international retirement migrants. The development of a place in response to the high demand for international retirement migration has become an important strategy for stakeholders within host destinations; of particular interest is international retirement migrant behaviour and intention to stay and retire in a foreign country. Design/methodology/approach: This research presents the results of a qualitative study using face-to-face interview techniques. Content analysis technique was used to analyse data from interviews with 33 international retirees in Thailand. Findings: Destination stakeholders must consider creating awareness of the destination through WOM, trustworthy websites and government channels, which migrants evaluate a destination based on pre-retirement visits that create attachment and emotional feelings for the place, and finally, the decision-making processes of short stay, semi-permanent and permanent migrants. Research limitations/implications: This qualitative study investigated migrants from Europe, Australia and the USA. An understanding of IR migrants from Asia needs further research. Practical implications: The results can be used as guidelines for government, hospitality and tourism stakeholders. IR migrants want different destination attributes to mainstream tourists, especially a peaceful environment, mild weather (not too cold or hot), and to live among locals. Originality/value: This study examines migrant decision-making processes. The results provide a theoretical foundation for how IR migrants decide to retire overseas. This comprises three components: destination awareness, secondly, evaluation of the destination's resources, and finally, the decision and implementation of their plans.

Details

Title: Place development for international retirement migrants: a decision-making process model
Authors: Ann Suwaree Ashton (Author) - National Institute of Development Administration, Thailand
Noel Scott (Author) - University of the Sunshine Coast
Therdchai Choibamroong (Author) - National Institute of Development Administration, Thailand
Publication details: Journal of Place Management and Development, Vol.12(3), pp.449-468
Publisher: Emerald Group Publishing Ltd.
Date published: 2019
DOI: 10.1108/JPMD-05-2018-0035
ISSN: 1753-8335; 1753-8343
Organisation Unit: University of the Sunshine Coast, Queensland; Sustainability Research Cluster
Language: English
Record Identifier: 99450721202621
Output Type: Journal article

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Collaboration types: Domestic collaboration; International collaboration
Web Of Science research areas: Hospitality, Leisure, Sport & Tourism

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