Journal article
Optimizing Marketing Intervention Strategies in the Obesogenic Environment: REACH FAR, the Eight Criteria for Program Planners
Health Marketing Quarterly, Vol.25(4), pp.329-343
2008
Abstract
Obesity is a significant problem for most industrialised nations and an emerging one for developing nations (Organisation for Economic Co-operation and Development 2005). Childhood obesity is of particular concern. This paper, using systematic review procedures, has analysed the intervention strategies used to fight the obesity battle over the past twenty years. For a number of reasons the effectiveness of many intervention strategies was found wanting whilst a minority of cases studied were sound. These cases were analysed and a set of principles developed that could deliver improved processes and outcomes to the problems encountered by planners in the complex obesogenic environment.
Details
- Title
- Optimizing Marketing Intervention Strategies in the Obesogenic Environment: REACH FAR, the Eight Criteria for Program Planners
- Authors
- Michael Harker (Author) - University of the Sunshine Coast - Faculty of BusinessDebra Harker (Author) - University of the Sunshine Coast - Faculty of BusinessRobert Burns (Author) - University of the Sunshine Coast - Faculty of Business
- Publication details
- Health Marketing Quarterly, Vol.25(4), pp.329-343
- Publisher
- Haworth Press, Inc.
- Date published
- 2008
- DOI
- 10.1080/07359680802135518
- ISSN
- 0735-9683
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99449875102621
- Output Type
- Journal article
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