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Online commenting culture and ideologies of language learning: Masculinities, optimisation and techno-solutionism in an informal learning community
Journal article   Open access   Peer reviewed

Online commenting culture and ideologies of language learning: Masculinities, optimisation and techno-solutionism in an informal learning community

Levi Durbidge, Renee Barnes and Liam Edgley
Applied Linguistics, Vol.Advanced access
2025
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Published Version (Advanced Access) Open Access CC BY V4.0

Abstract

Linguistics Language studies Communication Learner and learning Expanding knowledge in language, communication and culture language learning social media language politics Japanese critical discourse analysis identity language and technology
Networked online spaces have emerged as significant sites for language learning, often celebrated for their democratising and collaborative potential. However, these spaces can also reinforce existing power structures and commodify user engagement. This study investigated a large, English-dominant online community dedicated to learning Japanese, analysing how language learning is discussed and understood. Through Thematic and Critical Discourse Analysis of high-engagement posts, the study reveals that the community subscribes to an ethos of ease, efficiency, and enjoyment, largely motivated by interest in Japanese popular culture. The findings show how techno-masculinisation of language learning practices emerges through the intersection of geek culture, masculinities, and cyberlibertarian ideologies, including techno-solutionism. The community's commenting culture constructs learner subjectivities that prioritise consumption and technical optimisation over social interaction, with authority built through participatory dynamics that emphasise detail, systemisation, and digital technology use. The study underscores the importance of critically examining the ideologies and subjectivities produced in online language learning communities, particularly as they reflect broader shifts toward convenience-driven, consumer-oriented paradigms of learning.

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