Journal article
Motivations of experienced leisure travellers: A means-end chain study on the Chinese outbound market
Journal of Vacation Marketing, Vol.25(2), pp.225-238
2018
Abstract
This study examines Chinese outbound leisure travel motivation using a two-stage means-end chain (MEC) approach. In-depth interviews (n = 60) using a soft-laddering method followed by a hard-laddering survey (n = 600) with experienced Chinese outbound leisure travellers allowed culturally specific motivations for travel to be identified, based on 48 items at attribute, consequence and value levels. Six dominant MECs were identified. These findings provide a non-Western structure to the subtleties and salient dimensions of traveller motivation.
Details
- Title
- Motivations of experienced leisure travellers: A means-end chain study on the Chinese outbound market
- Authors
- S Jiang (Author) - Capital Normal University, ChinaNoel Scott (Author) - Griffith UniversityP Ding (Author) - Griffith University
- Publication details
- Journal of Vacation Marketing, Vol.25(2), pp.225-238
- Publisher
- Sage Publications Ltd.
- Date published
- 2018
- DOI
- 10.1177/1356766718763694
- ISSN
- 1356-7667
- Organisation Unit
- University of the Sunshine Coast, Queensland; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99450745302621
- Output Type
- Journal article
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68 Record Views
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web Of Science research areas
- Business
- Hospitality, Leisure, Sport & Tourism
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Source: InCites