Journal article
Moneyless Business Exchange: Practitioners' Attitudes to Business-to-Business Barter in Australia
Industrial Marketing Management, Vol.27(4), pp.329-340
1998
Abstract
In recent years, domestic business-to-business barter has become institutionalized as an alternative marketing exchange system in Australia, and elsewhere. This article reports the findings of a survey of 164 members of Australia's largest trade exchange,
Details
- Title
- Moneyless Business Exchange: Practitioners' Attitudes to Business-to-Business Barter in Australia
- Authors
- Dawn Birch (Author) - University of Southern QueenslandP W Liesch (Author) - University of Tasmania
- Publication details
- Industrial Marketing Management, Vol.27(4), pp.329-340
- Publisher
- Elsevier Inc.
- Date published
- 1998
- DOI
- 10.1016/S0019-8501(97)00077-1
- ISSN
- 0019-8501
- Organisation Unit
- University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99450447002621
- Output Type
- Journal article
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Source: InCites