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Published VersionCC BY-SA V4.0, Open Access
Journal article
Memetic Moments: The speed of Twitter memes
Journal of Digital Social Research, Vol.4(1), pp.23-48
2021
Abstract
This paper examines how speed shapes internet culture. To do so, it analyses ‘memetic moments’ on Twitter, short-lived and rapidly circulated memes that quickly reach saturation. The paper examines two ‘memetic moments’ on Twitter in 2018 and 2019 to assess how they develop over time. Each case study comprises a week’s worth of relevant tweets that were analysed for temporal patterns. We analyse these ‘memetic moments’ through Lefebvre’s (2004) work on rhythmanalysis, arguing that the temporal patterns of memes on Twitter can be understood through his concepts of repetition, presence and dialogue. While seemingly trivial, memetic moments underscore the didactic relationship between social media and news media while also providing a way to approach complex social issues.
Details
- Title
- Memetic Moments: The speed of Twitter memes
- Authors
- Naomi Smith (Author) - Federation UniversitySimon Copland (Author) - Australian National University
- Publication details
- Journal of Digital Social Research, Vol.4(1), pp.23-48
- Publisher
- Umeaa Universite, Center for Digital Social Research (DIGSUM)
- Date published
- 2021
- DOI
- 10.33621/jdsr.v4i1.95
- ISSN
- 2003-1998
- Copyright note
- This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
- Organisation Unit
- School of Law and Society
- Language
- English
- Record Identifier
- 99702398202621
- Output Type
- Journal article
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