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Mega-events, heritage and sustainability: The case of Rio de Janeiro City
Journal article

Mega-events, heritage and sustainability: The case of Rio de Janeiro City

Fabio Vinicius de Araujo Passos, Laura Sinay, Maria Cristina Fogliatti de Sinay and Iluska Lobo Braga
Revista Brasileira de Ecoturismo, Vol.10(3), pp.612-627
2017
url
https://www.cabdirect.org/cabdirect/abstract/20173264658View
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Abstract

Tourism mega events and legacy mega events and sustainability mega events and associated impacts
Mega events are happenings of diverse natures that attract a huge number of participants, international media and sponsors, which foment the economic growth in the host city, improving its social status. Investments are to be applied to redevelop the host city, to promote tourism, hostelry and commerce, generating new jobs, and to promote the insertion of the host place in the global market, while spreading throughout the world, its economic, social and cultural characteristics. With investments on correct policies focused on public security, health, transport, education and training, mega events can improve social aspects, revitalizing cities with new infrastructure, attracting new services and improving the work market. But planning and studying to correctly allocate investments are needed to avoid the negative impacts- air pollution, vandalism, accidents and incidents, speculation, prostitution increase, delinquency- that the exaggerated concentration of people and publicity could provoke. Those negative impacts are to be avoided, or at least mitigated looking at the city legacy and through investments properly applied. Legacy can be negative, when it prejudices society through several aspects: water, soil and air pollutions, unemployment, financial debts left behind, and so on and it can be positive when associated actions brings all kind of new opportunities to the citizens. Mega events are usually organized by a combination of governments, private and public organizations, ONG's in a way that their interests should make it possible to transform high costs in high social benefits. The purpose of this work is to present actions and directions to be followed when planning mega events in order to guarantee a positive legacy as well as their sustainability. This purpose will be achieved after the review of the technical bibliographic on mega events, of the steps followed to develop the proposal of the City of Rio de Janeiro - BRAZIL as the hostess of the Olympics of 2016 and the experience of this city which in 9 years hosted 8 mega events.

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