Mediating Role of Cultural Values in the Impact of Ethical Ideologies on Chinese Consumers' Ethical Judgments

Ricky Y. K. Chan; Piyush Sharma; Abdulaziz Alqahtani; Tak Yan Leung; Ashish Malik

doi:10.1007/s10551-024-05669-0

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Mediating Role of Cultural Values in the Impact of Ethical Ideologies on Chinese Consumers' Ethical Judgments

Journal article

Open access

Peer reviewed

Mediating Role of Cultural Values in the Impact of Ethical Ideologies on Chinese Consumers' Ethical Judgments

Ricky Y. K. Chan, Piyush Sharma, Abdulaziz Alqahtani, Tak Yan Leung and Ashish Malik

Journal of Business Ethics, Vol.191, pp.865-884

2024

DOI: https://doi.org/10.1007/s10551-024-05669-0

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Abstract

consumer ethics

cultural values

ethical ideology

This paper develops and tests a new conceptual model incorporating the indirect impact of two ethical ideologies (idealism and relativism) on Chinese consumers' ethical judgments under four ethically problematic consumption situations (active benefit, passive benefit, deceptive practice, and no/indirect harm) through two cultural values (integration and moral discipline). Data from a large-scale online consumer survey in five major Chinese cities (N = 1046) support most hypotheses. The findings are consistent with the postulated global impact of ethical ideology on forming an individual's beliefs and values and highlight the importance of a thorough understanding of the significant determinants of consumer ethics to promote ethically responsible consumption behaviors. This study also uses an emic approach to conceptualize and measure Chinese cultural values by using cultural constructs and measures that are designed explicitly in the Chinese context.

Details

Title: Mediating Role of Cultural Values in the Impact of Ethical Ideologies on Chinese Consumers' Ethical Judgments
Authors: Ricky Y. K. Chan - Hong Kong Polytechnic University
Piyush Sharma (Corresponding Author) - Curtin University
Abdulaziz Alqahtani - Curtin University
Tak Yan Leung - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
Ashish Malik - Queen's University Belfast
Publication details: Journal of Business Ethics, Vol.191, pp.865-884
Publisher: Springer Dordrecht
Date published: 2024
DOI: 10.1007/s10551-024-05669-0
ISSN: 1573-0697; 0167-4544
Copyright note: This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.
Organisation Unit: School of Business and Creative Industries
Language: English
Record Identifier: 991014998902621
Output Type: Journal article

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Collaboration types: Domestic collaboration; International collaboration
Web Of Science research areas: Business; Ethics