Journal article
Measuring perceived beauty of the Great Barrier Reef using eye-tracking technology
Current Issues in Tourism, Vol.23(20), pp.2492-2502
2020
Abstract
The purpose of this research is to test the usefulness of eye-tracking in measuring the perceived beauty of photos of the Great Barrier Reef. Eye-tracking is used to measure visual attention (fixation count, fixation duration) to 21 photos ranked in the degree of perceived beauty. Results indicate significant differences in visual attention to 'beautiful' and 'ugly' photos and a significant correlation between average perceived beauty and attention measures. This study provides evidence that eye-tracking can be used to measure the relative perceived beauty of natural images reflecting the attention given to 'attractive' images.
Details
- Title
- Measuring perceived beauty of the Great Barrier Reef using eye-tracking technology
- Authors
- Noel Scott (Author) - University of the Sunshine CoastDung Le (Author) - Griffith UniversitySusanne Becken (Author) - Griffith UniversityRod M Connolly (Author) - Griffith University
- Publication details
- Current Issues in Tourism, Vol.23(20), pp.2492-2502
- Publisher
- Routledge
- Date published
- 2020
- DOI
- 10.1080/13683500.2019.1626812
- ISSN
- 1368-3500
- Organisation Unit
- University of the Sunshine Coast, Queensland; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99450652002621
- Output Type
- Journal article
Metrics
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- Collaboration types
- Domestic collaboration
- Web Of Science research areas
- Hospitality, Leisure, Sport & Tourism
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Source: InCites