Market manipulation: a necessary strategy in the company turnaround process?

Michael Harker

doi:10.1108/13522750110404771

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Market manipulation: a necessary strategy in the company turnaround process?

Journal article

Peer reviewed

Market manipulation: a necessary strategy in the company turnaround process?

Michael Harker

Qualitative Market Research: An International Journal, Vol.4(4), pp.197-206

2001

DOI: https://doi.org/10.1108/13522750110404771

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Abstract

companies

development

marketing strategy

turnarounds

case study

Reports on a study into the company turnaround process in the Australian heavy engineering industry. Provides insights into the company regeneration phenomenon with particular emphasis on the marketing approaches taken by turnaround companies. The methodology employed in the study is qualitative in nature, which is appropriate in terms of the aims of the research, and the number of companies actively engaged in turnaround at any one time. Successfully turned around firms appear to engage in a process of "market manipulation", as they fight to survive, give new meaning to their world, and develop their destiny in a very competitive marketplace.

Details

Title: Market manipulation: a necessary strategy in the company turnaround process?
Authors: Michael Harker (Author) - University of the Sunshine Coast - Faculty of Business
Publication details: Qualitative Market Research: An International Journal, Vol.4(4), pp.197-206
Publisher: Emerald Group Publishing Ltd.
Date published: 2001
DOI: 10.1108/13522750110404771
ISSN: 1352-2752
Organisation Unit: University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99450260602621
Output Type: Journal article

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