Journal article
Mapping the deepfake landscape for innovation: A multidisciplinary systematic review and future research agenda
Technovation, Vol.125, pp.1-17
2023
Abstract
Deepfakes are an emerging communication innovation possessing vast implications for innovation scholarship. A systematic literature review of multidisciplinary literature was undertaken to assess existing deepfake definitions and synthesize a new definition to guide future theoretical development and empirical understanding of this communication innovation. Further, the systematic review identifies deepfake creators and those depicted by deepfakes and evaluates value creation and destruction implications of deepfakes for customers and organizations. Following the PRISMA protocol, this review evaluates deepfake research published between January 2017 and June 2021 across five databases, including only English literature from Q1/Q2 peer-reviewed journals. Eighty research articles were included in the final review. Using text mining software, a new deepfake definition is synthesized which encompasses the emerging concepts of “videos”, “audio”, “realistic”, “fake”, “artificial”, “learning”, “media”, and “saying”. Undetermined actors and individual content creators were most commonly identified as deepfake creators, whereas public figures, celebrities, and actors were most frequently depicted by deepfakes. Deepfakes potentially create and destroy value for customers and organizations. This study provides a new, holistic multidisciplinary definition of deepfakes, offers fresh insights into the use and impact of deepfakes as a communication innovation, and provides a new understanding of the value implications derived from deepfakes for innovation. Lastly, a future deepfake research agenda for innovation scholars is provided.
Details
- Title
- Mapping the deepfake landscape for innovation: A multidisciplinary systematic review and future research agenda
- Authors
- Lucas Whittaker (Corresponding Author) - Queensland University of TechnologyRory Mulcahy (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesKate Letheren (Author) - Queensland University of TechnologyJan Kietzmann (Author) - University of VictoriaRebekah Russell-Bennett (Author) - Queensland University of Technology
- Publication details
- Technovation, Vol.125, pp.1-17
- Publisher
- Elsevier Ltd
- DOI
- 10.1016/j.technovation.2023.102784
- ISSN
- 1879-2383
- Organisation Unit
- University of the Sunshine Coast, Queensland; School of Business and Creative Industries
- Language
- English
- Record Identifier
- 99730498502621
- Output Type
- Journal article
Metrics
59 Record Views
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web Of Science research areas
- Engineering, Industrial
- Management
- Operations Research & Management Science
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Source: InCites