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Published VersionCC BY V4.0, Open Access
Journal article
Managing the narratives in narrative media brands
Journal of Media Business Studies, Vol.22(1), pp.67-85
2025
Appears in UniSC Supported Open Access Outputs
Abstract
Research on media brands is a growth area, but recently most of this research has focused on news media brands leaving the management of narrative media brands underexplored. This article explores how the creators of narrative media brands manage their narratives, characters, and storyworlds. Thirty-one semi-structured interviews were conducted with authors and video game developers and analysed using thematic analysis. The results suggest participants had a general appreciation of the importance of the brand management and marketing of their creations’ narratives, characters, and storyworlds, but a deeper understanding of their necessity for success was lacking, particularly for the fiction authors.
Details
- Title
- Managing the narratives in narrative media brands
- Authors
- Jacqueline Burgess (Corresponding Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesPaul Williams (Author) - University of the Sunshine Coast, Queensland, Sustainability Research ClusterAlexander Muscat (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesAnthony Grace (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesChristian M Jones (Author) - University of the Sunshine Coast, Queensland, School of Law and SocietyAmy Curran (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesJana Voelker (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
- Publication details
- Journal of Media Business Studies, Vol.22(1), pp.67-85
- Publisher
- Routledge
- Date published
- 2025
- DOI
- 10.1080/16522354.2024.2369976
- ISSN
- 2376-2977; 1652-2354
- Grants
- Youth Engagement in Sustainability (YES) Research Initiative, 0980027715, Queensland Department of Environment and Science (Australia, Brisbane)
- Organisation Unit
- School of Business and Creative Industries; Healthy Ageing Research Cluster
- Language
- English
- Record Identifier
- 991039198902621
- Output Type
- Journal article
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- Business